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Marketing Management | Strategy | Analytics | Social & Web Intelligence |
Marketing Management | Strategy | Analytics | Social & Web Intelligence |
Analytical B2B and high value B2C marekting professional with a passion for driving efficient growth focused on data-driven decisions and marketing ROI. Experienced in digital & website marketing projects, campaign analysis, social media listening analysis, user engagement, segmentation and targeting.
Work Experience
Work Experience
Lead the web optimization efforts by working cross functionally with design, web development and product teams.
Successfully leveraged web analytics, social listening & VOC surveys to improve web experience and optimize conversion rates.
Identified the right channels using the attribution models to optimize content for different buyer journeys and stages.
Supported global marketing teams on the ad-hoc analytics requirements while successfully training a team mate to accomplish the same.
Recognized testing opportunities and effectively worked with design team to run A/B & multivariate tests.
Defined and implemented the website redesign measurement plan to easily understand the impact and communicate to global teams.
Set up multiple data integrations, defined key measurement metrics & implemented product recommendations.
Created effective video trainings to drive data culture among technical product managers and global campaign managers.
Capitalized on the marketing tech stack including but not limited to Hootsuite, Adobe suite, Qualtrics & Marketo.
Defined & implemented Intel’s social intelligence strategy to assess consumer conversations across social & web channels.
Conducted analysis to capture trending topics among audience segments, helping optimize campaign strategy.
Worked cross-functionally with stakeholders to create effective measurement plans & provide actionable insights for respective business units.
Collaborated with global social media and communications team to create effective campaign strategies advising effective content topics based on audience types and channels.
Successfully integrated social intelligence with search & web analytics data to understand complete customer journeys and identify opportunities creating direct business impact.
Proactively supported brand impact and audience perception analysis around product launches, key technology events and competitive research.
Acted as the first point of contact to provide insights & recommendations on any potential brand crisis situations.
Performed extensive sentiment analysis leveraging advanced Boolean queries and AI capabilities. Identified and leveraged key sentiment drivers to support marketing efforts, content generation, communications strategy & community management.
Successfully leveraged social listening tech stack including Talkwalker, Brandwatch, Sprinklr, Newswhip Analytics & Walls.io. Actively managed vendor relationships and tool evaluations.
Designed and generated efficient reporting cadence to capture significant web activities, change in trends and additional insights using Adobe Analytics. ContentSquare and Brightcove.
Actively managed office hours and training sessions to impart social intelligence best practices to key stakeholders.
Worked on stabilizing the website structure, user flow and consistency for easy navigation towards conversion.
Implemented SEO best practices from submitting sitemaps, integrating multiple tools to check the organic visibility, taking measures for both backend and frontend optimization.
Set up and implemented Google Ads and created brand and demand generation campaigns, defined audiences for remarketing campaigns and performed in-depth keyword research.
Designed and tested copies of landing pages and emails to optimize open, click and conversion rates for drip email campaigns.
Developed automated workflows for follow-up emails on form submissions, newsletter signups and other inquiries using Hubspot marketing automation.
Designed a chatbot to respond to predefined queries to provide a different experience to existing customers and new visitors.
Successfully managed to consistently increase the organic social media presence by using micro content.
Analyzed and interpreted trends to provide actionable insights based on data from Google Analytics & Salesforce Data Center.
Contributed significantly to the inbound marketing team on marketing strategies for paid search, display advertising, email, paid social and remarketing and webinars.
Advised team on SEO implications and best practices by running site audits.
Worked cross functionally with content, web development and product marketing teams to align the goals of the overall marketing strategy
Analyzed and provided direction based on online user behavior testing, conversion data, customer journeys, funnel analysis & attribution
Implemented necessary tags on website and landing pages to define events and understand visitor conversion flow
Developed quarterly marketing plans and managed successful implementation as per the overall marketing strategy.
Collaborated with different departments and media platforms on several projects to achieve the defined marketing goals for CMP sales, promotional events, customer engagement and satisfaction.
Strategized the CMP sales growth to align with the organizations’ growth plan gaining a growth of 19%
Managed and analyzed social media campaigns for feedback and promotions using Hootsuite and Google Analytics
Implemented aggressive digital marketing KPI metrics to meet the organizational targets
Developed surveys to analyze customer satisfaction and implemented retention strategies resulting in 7% higher retention compared to previous year using Qualtrics.
Designed and scheduled promotional content for unit display and screens
Acquired 7 high potential clients using market research and data analysis gaining over $800K of business
Developed and penetrated new markets by studying the global demand trends and export data analysis generating extra revenue by 3%
Managed the annual forecasting & budgeting to synchronize with the purchase department
Analyzed & visualized customer buying behavior & sales pattern using Excel & Tableau
Successfully negotiated & maintained 100% renewal rate for annual contracts with a 1.5% profit growth
Led business overview presentations and factory tours to acquire and maintain international clients
Initiated deals with over 50 clients summing up to a collection of over 10 tons of E-waste for recycling
Developed strategic sales modules, targeting and segmentation plan and sales pitches for the organization
Managed the integration of organizations’ new CRM application and the development of new website.
Implemented social media campaigns and analyzed using Google Analytics resulting in 250% increase in lead generation
Skills
Skills
Technical: Google Analytics, SEMrush, Google Tag Manager, Instapage, Google Search Console, Tableau, R, Project Libre, Wordpress, ContentStack, MailChimp, Yoast SEO, Google Adwords, Qualtrics, Wrike, Salesforce Marketing Cloud, Pardot, Hootsuite, SAP ERP(GUI), Talkwalker, Brandwatch, Crimson Hexagon, Sprinklr Analytics, Newswhip Analytics, Adobe Analytics, PowerBI
Business: SEO, SEM, PPC campaigns, Digital Marketing Analytics, Keyword research, Market Strategy, Market research & validation, Product Marketing, Project Management, Account Based Marketing, Business Development, Data analytics, Cross-functional team management, Negotiation, Budgeting & Forecasting, Segmentation Targeting, Social Listening, Brand Monitoring, Sentiment Analysis, Social Media Intelligence & Analytics.
Education
Education
Master in Business Administration (MBA) at San Francisco State University, San Francisco, USA
Master in Business Administration (MBA) at San Francisco State University, San Francisco, USA
2017 to 2019
2017 to 2019
Marketing management, Marketing Analytics, Strategic Marketing, Financial Management, Digital Marketing, Supply Chain Management, Operations Management, Information Systems Management, Data Analysis for managers, Economics for Managers.
Bachelor of Technology (B Tech) Biomedical at Manipal Institute of Technology, Manipal, India
Bachelor of Technology (B Tech) Biomedical at Manipal Institute of Technology, Manipal, India
2011 to 2015
2011 to 2015
Medical Image Processing, Microcontrollers, Biomaterials and Artificial Organs, Basic Clinical Sciences, Biomedical Instrumentation, Essentials of Management and Engineering Economics, Advance Biomedical Signal Processing, Advanced Medical Image Processing
Contact
Contact
Google Sites
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