Ever felt lost in the vast world of product development? You're not alone. Many product leaders and teams struggle to chart a clear path forward. That's where a well-defined product roadmap comes in. Think of it as your... Read more
This blog post delves into the core components of advanced product marketing, exploring how seasoned professionals leverage research, positioning, messaging, and go-to-market (GTM) strategies to achieve remarkable results. Read more
With companies getting aggressive with utilizing several marketing channels, it has become important to understand the individual contribution of each channel at different stages during the conversion process... Read more
Account Based Marketing (ABM) is a framework for targeting specific accounts or account segments, usually by purchase history, firmographics, product need or... Read more
We have all come across people who claim to get your website ranked in the top Google search results by using some irrelevant content topics and keyword stuffing. But is that really sustainable? Your organic visits set the impression....... Read more
As we move forward to become a more technologically focused world, more ideas are turning into successful businesses. We know that the primary focus for any company is building a better product. However, what is not give worthy importance... Read more
This blog was started and maintained by a group of 4 graduate students from the San Francisco State University as a part of the Digital Marketing Project.
Digvijay Motiani | David Nguyen | Audrey Vu | Kandarp Patel